Google newly launched search tool facing backlash

Last month Google launches search with search feature for some of the popular sites which allows users to stay on google and still search those sites pages..but the idea provokes some serious backlash from many of the industrial majors. Sites as Ebay , Amazon etc.. openly express their unhappiness.

I think the issue which rattles many is that the secondary search box has google ads and the revenue of which is not share among the publisher sites..also showing competitors ads (in case if ) is something no body is willing to digest. Although searchers as me find it really a cool enhancement which is to streamline the search to some extent but players as Amazon thinks the other way.

Google did admitted that it has received several complaints and have turn off the feature from those sites..Well I didn't found the search box with Amazon when I search it today. Still sites as Youtube, Wikipedia, Washingtonpost.com doesn't find anything odd in it and have it on.

The issue really seems an overblown one..and I think that those sites may review their initial hostility towards google value added functionality..